Personalization Opportunities in Mobile Pocketbook CampaignsMobile budgets like Apple Pocketbook and Google Purse are forming the future of customer interaction, supplying real-time opt-in personalization that e-mail and SMS can not. Unlike an inbox or notification feed, mobile budget passes are built directly right into customers' lock screens and… Read More

Customization Opportunities in Mobile Budget CampaignsMobile budgets like Apple Wallet and Google Purse are shaping the future of consumer involvement, offering real-time opt-in personalization that e-mail and SMS can not. Unlike an inbox or alert feed, mobile wallet passes are built directly right into clients' lock displays and upgrade dynamicall… Read More